TIA is a stereotypical acronym that is being (re)popularized in the movie ‘Blood Diamond.’ It stands for ‘This is Africa.’ It carries a negative connotation because it is used to refer to something that is ‘abnormal’ in our contintent according to the standards of the West/North. I say it is re-popularized because TIA is part and parcel of the long history of demonizing Africa which reached its peak during slavery and colonialism.

It was TIA that was at play when the champions of ‘Orientalism’ referred to Africa as the ‘Dark Continent’. When Hegel referred to Africa as not being part of history; as being “enveloped in the dark mantle of the night” he was applying TIA. So was Conrad when he penned ‘Heart of Darkness.’ The argument that Africa cannot govern itself without the enlightened guardianship of Euro-America is all about TIA. Yes, the pro-Apartheid and recolonization theses have to do with TIA!

Now as post-Apartheid South Africa (SA), the so-called economic powerhouse of ‘Renaissanced Africa’, grapples with its worst power cuts crisis TIA is at play again. No wonder http://www.iol.co.za/ has posted ‘Investment gloom as SA enter the dark ages.’ The choice of the phrase ‘dark ages’ is typically TIA. This is particular so given that Apartheid SA was/is seen as a pocket of enlightenment/whiteness in Africa; the so-called bastion of western ‘modernity’ in a continent rigidly steeped in ‘tradition’. Even satellite pictures, of a dark continent at night with pockets of lights in the south especially in the glittering city of Egoli, would be used to confirm this.

This conventional South Africa ‘exceptionalism’, heavily criticized by Professor Mahmood Mamdani in his texts on African Studies, remains debatable. However, one get the feel that the terms of the debate are still enshrouded in the TIA mantle. That is how I feel when I hear these kind of phrase from SA’s emerging crop of great thinkers: “The SA honeymoon is over, after all we are just another African country. How sad, how sad!” (http://pitsotsibs.blogspot.com/). How saddening the TIA discourse is!